Healthy Food Guide Award Winners 2020

We are excited to announce that our amazing ‘almond & mixed berry snacking clusters’ have been awarded “BEST PACKAGED SWEET SNACK” and our ‘crunchy muesli with flakes’ has won “BEST BREAKFAST CEREAL” in the Healthy Food Guide Awards 2020!!
If you want to see what all the fuss is about, grab yourself a bag to try!!

Our new functional health cereals are here!

They’re here!!
We are so excited to bring you our new functional health cereals!
With 2 protein +, 2 low carb & 2 digestive health cereals to choose from, we have something to start your day the right way!
Available now in Countdown Health & Well-being aisle and selected New World, Fresh Choice & independent grocers.

Keep an eye out on our social media for more information and a chance to win some samples!!

Blending and baking to perfection

Five minutes with Pure Delish’s product developer Diogo Riedi.

Making healthy food without sacrificing taste requires a lot of knowledge – and many test recipes – which is why Pure Delish has always focused on product development.

Good caught up with Pure Delish’s product developer Diogo Riedi to learn about the fascinating process of making healthy breakfast cereals and snack bars without sacrificing taste.

What are your priorities when developing new products for Pure Delish?

At Pure Delish, we have two main pillars: it has to be pure, and it has to be delicious. We believe that healthy food can also be a treat, something you eat because you crave not only because it’s good for you. Cereal bars, for example, are the perfect snack for the busy yet mindful consumer. However, it is easy to find “fake healthy” options in the market, as well as healthy but unpalatable versions.

What are the challenges for creating healthy food that tastes amazing?

I believe that the main challenge in this niche market is a common preference of consumers for sweet products. Unfortunately, there are many products we all consume daily that have sugars added unnecessarily, like yoghurts and even bread, which alters our palate.

How do you address this concern at Pure Delish?

We only use unrefined sugars such as raw brown sugar, coconut nectar and honey, and although they are healthier options, we try to keep them to a bare minimum. It takes practice and adherence to guidelines. All test recipes are followed by nutritional value calculations to make sure we are achieving not only the taste but also the optimising the health benefits.

Do you have any suggestions for our readers when choosing their breakfast cereals and snacks?

Get acquainted with what you put into your body. The best way to do that is to read the ingredients. By law, the labelling must state the ingredients in descending order, that is, those that are listed first are in greater quantity. So choose the products where whole grains appear first on the list of ingredients.

Another recommendation is to avoid rice flakes, which are cereals with a high glycaemic index, that is, when ingested, they are quickly converted to glucose (sugar) by the body and generate a peak of insulin. Also, watch out for ingredients like glucose syrup, corn glucose, inverted sugar or maltodextrin, which are nothing more than disguised sugars.

The team at Pure Delish is currently in the process of updating the recipes of all their historic best sellers. The goal is to maintain the same flavour that won our consumers in the first place while improving nutritional values, with a focus on reducing sugars levels and increasing protein, fibre and good fats.

MEET OUR NEWEST CREATIONS…

We are super-excited to introduce you to our two new cereal creations…. a keto friendly Strawberry & Pistachio Breakfast Mix and a deliciously crunchy and tangy Raspberry Crunch Quinoa Grain-ola!  Both cereals are now available in Moore Wilson in Wellington and Farro Fresh Stores in Auckland.  Roll-out to New World, PaknSave and Fresh Choice Supermarkets commencing this week (7 October).  For more info please go to our cereal products pages or visit our facebook page.  We hope you enjoy them!

WE LOVE GINGER! Here’s why…

You may have noticed, but we are huge fans of ginger here at pure delish, so we thought we would share with you some of the amazing benefits of ginger! (Doesn’t hurt that it tastes amazing as well!)
The ginger we eat is actually the root or underground stem of the ginger plant and can be enjoyed fresh, powdered, dried as a spice, in oil form, or as juice!
Ginger has been known to help with nausea, cold & flu relief, aid digestion and is also an anti inflammatory!
You can see why we like it so much!

 

You may have noticed, but we are huge fans of ginger here at pure delish, so we thought we would share with you some of the amazing benefits of ginger! (Doesn’t hurt that it tastes amazing as well!)
The ginger we eat is actually the root or underground stem of the ginger plant and can be enjoyed fresh, powdered, dried as a spice, in oil form, or as juice!
Ginger has been known to help with nausea, cold & flu relief, aid digestion and is also an anti inflammatory!
You can see why we like it so much!

Christchurch Foodshow this week!

We are really looking forward to our trip south to the Christchurch Foodshow this week (5-7 April).  If you’re coming along to the show, make sure you come and see us on Stand C09 – we’ll have an exciting new range of products for you to be first to try along with some great show specials!

Kaz Staples recognised in New Year Honours List for her contribution to the Food Industry.

We were so excited and proud to hear that our AMAZING founder & owner, Kaz was recognised in the New Years Honour’s List for her service to the Food Industry.

Kaz has tirelessly poured her heart and soul into building pure delish from a small seasonal festive cake business in 1997 through to the flourishing enterprise it is today, employing around 30 staff and still handmaking our range of super-premium cereals, snack bars, biscuits/bites and slabs. While pure delish has undergone substantial growth over the past decade, what hasn’t changed is Kaz’s determination to ensure the business holds true to its core values – operating the business with integrity, looking after the health and well-being of staff, leading innovation and pushing the boundaries in their chosen categories.

“It has been an incredible journey so far with a lot of amazing people who have come along for the ride
and played a huge part in growing the business to where it is today.”

For more information about Kaz & the other amazing New Zealander’s recognised this year, click the link below. https://dpmc.govt.nz/honours/lists/ny2019-mnzm#stapleska

Exciting news – our new pecan, ginger & coconut nograin-ola has arrived!!

Hot off the production line – the newest member of our nograin-ola family, pecan, ginger & coconut nograin-ola has officially been launched!  We celebrated the launch earlier this week with some of our customers, key media, and other valued guests where they were treated to an inside peek at how this delicious new product is made.  Our team loved sharing with our guests the skill, care and realness that goes into each and every pure delish product.  We finished our launch with an amazing pecan, ginger & coconut inspired smoothie bowl from the lovely ladies at The Smoothie Bowl!

If you want to try our new cereal get in quick!  It’s currently available from these few select stores, Auckland: Farro Fresh and NW Eastridge, PaknSave Ormiston, PaknSave Silverdale.  Wellington: Moore Wilson’s and NW Thorndon.

pecan, ginger & coconut nograin-ola will be rolling out to more stores over the coming weeks, if you would like to see it on shelf in your local supermarket, please ask them to stock it!!

 

Thanks for coming to see us at the Wellington Food Show!

Thanks for coming to see us at the recent Wellington Foodshow.  We hope you enjoyed the show, tasting things you’ve never had before along with sampling some of our pure delicious-ness that you may have seen but not tried.

We have drawn the winner of a fantastic pure delish hamper from the people who signed up to our VIP database at the show, and the lucky winner is… Emma Atkins!!

Hamilton Food Show

 

To everyone who came to visit us at the ‘Great NZ Food Show’ in Hamilton…
Thank you so much for coming to see us and supporting pure delish! We loved to meet you all!

If you signed up to our pure delish database & to go into win a pure delish hamper, we unfortunately  had a glitch with the application used to save your entries, and have lost all your details 🙁
If you signed up, please please please get in touch with us, we would LOVE to join you up so you can stay in touch with us and keep up to date with everything pure delish & we would love to give the hamper away!

Thanks again!

Jan 20 year anniversary hamper winners

We have had SO MANY entries for our 20 year anniversary hampers! Congratulations to our January winners, Brenda Maclaurin, Paul Dobson, Paula Marin & Denise Haagh! Make sure you pick up a bag of our special edition ‘original chunky nut muesli’ to enter! We have our final 3 hampers to giveaway next month. You’ve got to be in it to win it!

Exciting things ahead

Happy New Year everyone! We hope you all had a safe & relaxing time over the holidays!
We are super excited about this year, and have got some amazing things coming up this year! Make sure you keep an eye out on our social media for what’s in store! We will be heading to the Food Shows around the country again this year, so make sure you pop in and say hi! We love meeting all our amazing customers!

December hamper winners!

I had a little help picking the winners of our 20 year anniversary hampers this month! Congratulations to our winners Joy Thorp, Alexandra Inkersell, Tania Rewi, Grant Everiss, Melanie McClintock, Ullie Aller & Kim O’connor! Make sure you keep an eye out for our limited edition bag of original chunky nut muesli for your chance to enter!